Sort by Magic, who is using it really!

Did you notice when you use google reader, now you can sort your rss feed posts by “Magic”

What does this mean? Find out this sort option provide a more personalize ranking for individual user by learning what are the most interested posts to individual over time. Does this mean just like google search, you never know what you really will get? (half of the time, you have in your first 5 search result, really?)[find more information post]

And this playful name is kind of confuse to me just like other product “I’m Feeling Lucky” button in the google’s home page. Those feature’s name are not only confusing to the user,¬†ironically, it costs the company 100 million dollars a year when 1% user search directly go to the website bypassed all the google ads. Does this means playfulness sometime have great cost? Great idea needs to back up by good user data in order to create great product at the end.

Do you use these features at all? What should we rename them?


Author: eddyzhuo

Think about your day, seen like brake into two part: online -- offline. And then think about your time when you are shopping in the grocery stores, you will look what is better with a better price. Same thing apply to surfing online, we should be able to identify what is good and bad website, use good product that worthy your time, instead only being passive. Hello my name is Eddy, a master of computer graphics technology student in Purdue University. Let us use the web, think about it, discuss on it, and create a better and friendlier user experience WWW.

3 thoughts on “Sort by Magic, who is using it really!”

  1. No, I do not use it (didn’t even know it existed). I did use “I’m feeling lucky” when I was very confident in my search. Gmail has a similar feature for sorting your mail automatically. I have yet to learn to trust these. I do not like the idea of an algorithm controlling what gets my attention.

    1. Oh, but that’s what personalization does – algorithms select books we should read on amazon, movies we should see on Netflix, news we should read on news sites. Algorithms are defining our cultural space.

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